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Terms of Service

Last updated: May 12, 2026

1. Agreement and scope

These Terms of Service ("Terms") govern access to and use of the websites, products, and services (collectively, "Services") offered by Verve Solution Architects, LLC ("VerveSA," "we," "us," or "our"). By accessing or using the Services you agree to these Terms.

2. MSA and BAA priority

Our products are licensed to dental practices ("Customers") under a separate Master Services Agreement ("MSA") that includes a Business Associate Agreement ("BAA") and a pricing schedule. The MSA and the BAA control in the event of any conflict between these Terms and either of them. With respect to Protected Health Information ("PHI"), the BAA controls.

3. Definitions

  • Customer — the dental practice that licenses the Services under an MSA.
  • Customer Data — all data submitted to or stored in the Services by or on behalf of a Customer, including PHI.
  • End User — an individual user (such as and including but not limited to front-desk staff, dentists, dental assistants, and office managers) authorized by a Customer to use the Services.
  • Practice Content — message templates, signatures, branding, and other content configured by a Customer for use in patient communications sent through the Services.
  • PHI — Protected Health Information as defined under the Health Insurance Portability and Accountability Act of 1996 ("HIPAA").
  • Services — the websites, software, products, integrations, and related offerings provided by VerveSA, including the PractiFlo software service.

4. Eligibility and authority

You must be at least 18 years old and authorized to act on behalf of the Customer to accept these Terms. By accepting, you represent that you have the authority to bind the Customer.

5. Customer responsibilities

The Customer is solely responsible for:

  • Collecting, documenting, and maintaining records of patient communication consent (including SMS and email consent) in accordance with applicable law.
  • Honoring patient communication preferences and opt-out requests.
  • Configuring and reviewing Practice Content (message templates, signatures, branded language) for accuracy, appropriateness, and legal compliance.
  • Ensuring the Customer's use of the Services complies with HIPAA, the Telephone Consumer Protection Act ("TCPA"), the CAN-SPAM Act, the Cellular Telecommunications Industry Association ("CTIA") Short Code Messaging Principles and Best Practices, and other applicable federal, state, and local law.
  • Promptly notifying VerveSA of any suspected unauthorized access to the Customer's account.
  • The acts and omissions of its End Users.

6. Messaging and email compliance

The Customer is the sender of record for SMS and email communications sent through the Services to the Customer's patients. The Customer represents and warrants that it has obtained any required consent before initiating communications through the Services and will honor opt-out requests in a timely manner. VerveSA may suspend or terminate sending on behalf of a Customer that fails to comply with this section or that triggers carrier or service-provider violations.

7. Prohibited uses

You agree not to:

  • Use the Services for any unlawful purpose or in violation of HIPAA, TCPA, CAN-SPAM, CTIA, or other applicable law.
  • Send messages to phone numbers or email addresses for which you do not have a documented prior business relationship and consent.
  • Use the Services to send spam, phishing, malware, or other harmful content.
  • Use the Services for promotional marketing, bulk mailing lists, purchased lists, cold outreach, third-party advertising, affiliate campaigns, or any communication that is not directly tied to a patient's existing relationship with the Customer.
  • Reverse-engineer, copy, or attempt to extract the source code of the Services.
  • Probe, scan, or test the vulnerability of any VerveSA system without prior written authorization.
  • Interfere with or disrupt the integrity or performance of the Services.

8. Minors and children

The Services are not directed to children. Staff and End User accounts in the Services are intended for authorized adult users only. The Services may process information about minor patients when, and only when, that information is provided by a Customer through the patient relationship under appropriate parent, guardian, or other legal authority. The Customer is responsible for collecting and maintaining the appropriate authorizations before submitting minor-patient information to the Services.

9. No emergency or urgent clinical use

The Services are not for emergencies, urgent clinical instructions, or time-sensitive medical care. Patients must never rely on messages delivered through the Services for urgent medical needs. For emergencies, patients should call 911 or contact the Customer directly using the Customer's published emergency contact channels.

10. No clinical advice; no provider-patient relationship

VerveSA is a software vendor. We do not provide medical, dental, or other professional advice, diagnosis, or treatment. Use of the Services does not create a provider-patient relationship between VerveSA and any patient. Clinical decisions are made by the Customer's licensed clinicians.

11. PHI and Business Associate

For Customers that are HIPAA Covered Entities, the executed BAA between VerveSA and the Customer governs the parties' respective obligations regarding PHI. To the extent these Terms conflict with the BAA, the BAA controls with respect to PHI.

12. Third-party services and carriers

Delivery of SMS, email, and other communications depends on third-party providers, including telecommunications carriers, SMS infrastructure providers, email-delivery providers, practice management system ("PMS") interfaces, hosting providers, DNS and edge-network providers, and payment processors. VerveSA is not responsible for the availability, performance, latency, deliverability, or fees of these third parties. Mobile carriers are not liable for delayed or undelivered messages. Standard message and data rates from a recipient's mobile carrier may apply.

13. Service changes and beta features

We may update, enhance, or discontinue features at any time. We may make beta, preview, or experimental features available to Customers; such features are provided as-is, may change without notice, and may be modified or removed at any time.

14. Suspension

We may suspend access to the Services, in whole or in part, on notice (or without notice in urgent circumstances) where we reasonably believe that:

  • The Customer's use of the Services creates legal risk to VerveSA, its other Customers, or third parties.
  • The Customer's use violates carrier, telecommunications, or service-provider rules.
  • There is abuse, fraud, or a security risk affecting the Services or other Customers.
  • Fees due under the MSA are unpaid past the contractual cure period.
  • The Customer's use threatens platform, sending, or sender-reputation health for SMS or email.

15. Fees

Fees, billing cycle, and renewal terms are set out in the order form or MSA executed with the Customer. Subscriptions auto-renew at the end of each term unless cancelled in advance per the MSA. Payments are processed by a third-party payment processor and are subject to the processor's terms. We do not store full payment card numbers.

16. Intellectual property

VerveSA owns all right, title, and interest in the Services, including all software, design, copy, branding, and underlying technology. Customers retain ownership of all Customer Data, including all PHI of their patients.

17. Feedback

If a Customer or End User submits ideas, suggestions, or other feedback about the Services ("Feedback"), VerveSA may use that Feedback for any purpose without obligation. Feedback is provided on a non-confidential, royalty-free basis.

18. Confidentiality

Each party agrees to protect the other's confidential information with at least the same degree of care it uses to protect its own confidential information of similar sensitivity, and not less than a reasonable standard of care.

19. Disclaimers

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT PERMITTED BY LAW, VERVESA DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. THE SERVICES ARE NOT A SUBSTITUTE FOR PROFESSIONAL CLINICAL JUDGMENT.

20. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT WILL VERVESA BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR EXEMPLARY DAMAGES ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES. VERVESA'S AGGREGATE LIABILITY UNDER THESE TERMS WILL NOT EXCEED THE FEES PAID BY THE CUSTOMER FOR THE SERVICES IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

21. Indemnification

The Customer will defend, indemnify, and hold harmless VerveSA and its affiliates, officers, directors, employees, and agents from and against any third-party claims, demands, losses, damages, and expenses (including reasonable attorneys' fees) arising out of or relating to:

  • Customer Data or Practice Content.
  • Failure to obtain, document, or honor patient communication consent.
  • Unlawful messaging or messaging that violates HIPAA, TCPA, CAN-SPAM, CTIA, or other applicable law.
  • Patient communication content or instructions configured or sent by the Customer or its End Users.
  • Any misuse of the Services by the Customer or its End Users, or any breach by the Customer of these Terms or the MSA.

22. Governing law

These Terms are governed by the laws of the State of Wyoming, without regard to its conflict-of-laws principles. Disputes will be resolved in the state or federal courts located in Wyoming, unless the MSA specifies otherwise.

23. Changes to these Terms

We may update these Terms from time to time. The "Last updated" date reflects the most recent revision. Material changes will be notified to active Customers by email.

24. Contact

PractiFlo integrates with Open Dental. PractiFlo is not affiliated with, sponsored by, or endorsed by Open Dental Software, Inc.